Bean, a Boston Terrier, wants to play fetch with virtual dogs on a state-of-the-art interactive billboard from Beneful brand dog food at the Columbus Circle subway, Tuesday, May 1, 2012. The billboard, designed to inspire commuters to PLAY, will be in the Columbus Circle station during the month of May. Visit Facebook.com/Beneful to learn more. (Diane Bondareff/AP Images for Beneful)
