I’ve been laid low with a horrible summer cold over the past few days (I say “summer” but could really have been any other season given this weather). Whilst I was lying in my sick-bed, Julian Simpson sent me an email with a link to a Guardian article which rather neatly follows on from my last post.
Sir Martin Sorrell’s Group M estimates that TV and press advertising income will fall by over £350m in the UK during 2012, despite the presence of Euro 2012 and the much-hyped London Olympics.
However, the media buying network predicts that this downturn in traditional print and broadcast will be eclipsed by a boom in digital advertising.
Internet spending is expected to hit £5.35bn this year, an increase of more than £650m over the amount Group M calculates was spent in 2011, with a forecast of a 14.2% increase in 2012.
So, time to get creative. Time for brands and their agencies to embrace all the exciting new ideas they might have rejected in the past as too innovative or risky.
I certainly know lots of people at UA more than capable of revolutionising the way companies communicate with their consumer-base online.