Another example today of the move of all things away from television and onto the internet.
The BBC, of all people, announced on Friday that they have decided to take 40 hours of content and release it on iPlayer instead of terrestrial television.
The programming appears to be rather vague at this stage, with a spokesperson stating that there will be a range of content and the 12 month trial will start sometime this year.
The BBC have already flirted with piloting original content on iPlayer with Feed My Funny. This initiative made seven comedy pilots available exclusively on iPlayer and YouTube (several featuring UA clients of course), and lead to a commission of one of them, the hidden camera show Impractical Jokers.
And last year Pond Life – a series of five Doctor Who mini episodes, was downloaded 5 million times no less.
I see this as an interesting development, and maybe a pigeon step on the way to a world where we choose what we watch, when we watch it and on what platform. I am sure that the current TV scheduling will eventually become a thing of the past, maybe sooner than we think?
Here’s Diane Morgan and Nick Mohammed in Games On from Feed my Funny to give you an idea of the format and high quality we can expect:




