After I wrote about virtual dogs in the US, Jorg Tittel from Oiffy told me about something far more sophisticated: a virtual Tesco’s shop on the Seoul subway.
This of course isn’t news as the “shops” were installed last year but I am still impressed! The technology is so much more advanced than the American dog food campaign (and unbelievably useful for consumers).
The brainchild of the Seoul branch of Cheil for Tesco Homeplus (their Korean name), the brand dramatically increased its market-share by a campaign which saw the installation of large, wall-length billboards designed to look like a series of supermarket shelves, displaying images, prices and a QR code in subway stations.
Purchasers scan the code of any product they want on their smartphone, adding it to their online shopping trolley. After the online transaction is completed, the products are delivered to the user’s home within the day.
Genius!
A huge plus for Tesco with no costly rent or location problems, as well as a great way to attract customers away from the competition.
And the campaign has been so successful, Tesco has expanded its application to include bus stops:
Think I might just have to move to South Korea …
