As the mother of a teenage daughter and working as I do in the wonderful world of advertising, I have always been aware of the airbrushing furore which has raged ever since the technology became available to marketeers.
Look at this picture taken a few years ago for Ralph Lauren, where the model’s waist and hips were smaller than her head:
I’ve never understood society’s fixation with anything resembling a stick, and an increasing body of research indicates the obvious, that distorted images lead to young people having unrealistic expectations of perfection.
This before and after image doing the rounds says it all:
I was therefore delighted to see that Debenhams is now refusing to allow airbrushing of any images in their marketing materials and is launching a lingerie campaign where none of the images have been digitally retouched.
It’s also a great consumer-engagement ploy. I’ve never been a Debenhams shopper, but seeing this news has made me determined to beat a path to the store’s door to show my support for their initiative.
Now all we need is for companies catering for a younger, more impressionable audience to jump on the bandwagon and inject some real life into the world of fashion …