With the interesting news this morning that the UK is the most internet-based major economy, I of course, have chosen to write about our client Christian O’Connell and that most traditional of media platforms, radio.

There is nothing traditional about Christian though, who gets up at 4am every morning to entertain the nation as they wake up from 6am on the Absolute Radio Breakfast Show.

Thanks to the internet, Christian’s listeners come from all over the world and keep in touch via email and Twitter.

Not content with broadcasting on an early morning slot, Christian has decided to dispense with any safety nets and is going to stage a unique live radio event – Man on Wireless – tonight from 10pm at the Soho Theatre in London.

Billed as an unscripted 60 minute live national radio show, with no music or adverts, it’s being broadcast from the stage in front of a live audience on Absolute Radio.

As soon as Christian comes on stage, the mics are turned on. This will be edge of your seat radio, and what live performing is all about. The audience are the only resource Christian can use to put together a national radio show.

Speaking about the show, Christian said, “Man on Wireless” is me out of my comfort zone, without Richie, my wingman, or the songs or adverts. My listeners are such a part of what I do every morning – this feels like a great way of really playing with that. If it all goes horribly wrong expect to hear the best hits of Del Amitri on the back-up tape – that’s how you’ll know whether it’s worked or not.

There are a handful of tickets left for the show tonight – you can buy them HERE. The event has been so popular, another date has been added on the 23rd April (no pressure Christian!)

Wherever you are in the world, you can tune in on the radio or via the internet and listen to Christian throwing out the rule-book and doing what I think he does best: engaging with his audience.